If you don’t get the sale, your opponents might swoop in days later to close the deal. This includes social media, emails, phone calls, and first impressions when dealing with salespeople. If you want to avoid losing business to competitors, you need to arrive in front of your customers first. Consumers are online with their phones almost all day consuming information and sales messages from your competitors. Today, technology and digital communication have sped things up in every corner of the world. Long gone are the days where companies had the luxury of taking their time to win customers over. You Might Only Have One Shot Before Competitors Swoop In It is a lot harder to reverse positive momentum when it’s been building for years or months. Remembering the power of the primacy effect from earlier, if a customer has a negative experience at some point during their journey with your company they will be more likely to forgive you. If you build positive momentum with customer relationships and make excellent impressions right of the bat, it can build into something really special. From technology, to transportation, to human psychology, when you get momentum it is harder to stop you. If they have a negative interaction with you or another person in your company, that might be the only memory that actually stays with them long term. If you don’t leverage first impressions correctly, your customers might get the wrong idea in their head. This is thanks to something called the primacy effect, which means that when someone experiences something before other things in a sequence, they remember that first thing more. The reason why first impressions are so important is that they last well beyond that moment. Here are five reasons why first impressions are the most important: First Impressions Last First impressions are more than just moments, they can affect your company in your sales, marketing, hiring, and other endeavors. If you don’t, you could miss out on major opportunities to boost your brand in a variety of ways. If you are a small business owner, then you need to manage the art of the first impression.
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